Esker said it was selected by Palmer Holland to automate the latter’s order-to-cash (O2C) cycle.

Wanting to facilitate faster, more efficient order management and collections processes, Palmer Holland sought a highly scalable solution with the capacity to automate the full O2C cycle.

Palmer Holland will use Esker’s O2C platform. Through a single unified interface, Esker gives Palmer Holland the digital foundation needed to unite its customer service and accounts receivable (AR) departments, support its continued growth, and increase its competitive advantage.

“Our company is very customer-focused, and we needed a solution that will help us streamline our processes to support our growth,” said Charlie Laurie, chief innovation officer at Palmer Holland. “We’re excited to work with Esker not only because its solutions will help us continue to exceed our principal’s and customer’s expectations, but its level of customer service will make for a successful, long-term partnership.”

To ensure that each customer receives the level of personal interaction needed through the order management process, Palmer Holland is using Esker’s Order Management solution to automate its order entries and allow its customer representatives more time with customers.

One reason Palmer Holland chose Esker is because of Esker Synergy, the company’s deep-learning, auto-recognition technology.

Esker trained a neural network to be an expert at finding information in an order by learning from real-world orders processed on Esker’s platform with the associated data extracted and validated by users. If the extracted data is not perfect, the auto-learning technology comes in play to improve recognition on future, similar orders.

Partnering with Esker allows Palmer Holland to communicate with customers about open invoices proactively, initiating a dialog with the goal of not only collecting payment but also identifying problems that could delay payment.